BARÚ. An independent and woman owned agency dedicated to elevating multicultural marketing and media.
BARÚ CELEBRATES -
over 13 years of forward thinking and audience inclusive strategies that motivate and create behavior change for our clients.
We track and predict what communities want. Bridging the gap between you and your audience, creating a deeper connection - by highlighting the universal truths that connect us all.
Fortune 500 companies including Viacom and NBC/Universal as well as public entities such as California Department of Public Health come to BARÚ to execute creative + marketing + media strategy.
We are a cross disciplined and diverse group of specialists, across marketing, media and creative. BARÚ is perfectly positioned to create campaigns that connect on a cultural level.
Elizabeth founded BARÚ in 2007 to engage untapped consumer groups with a new cross cultural perspective. With a 20+ year career in general and Hispanic markets, she is an industry innovator in multicultural marketing and media. A passionate business, strategy and marketing executive, Elizabeth has cultivated a high-growth agency that has made a positive impact in social and behavior change among hard-to-reach multicutural communities. She has led campaign strategy and development for government and nonprofit entities including Covered California, First 5 of Los Angeles, the California Department of Public Health, and more. Under Elizabeth’s leadership, BARÚ was most recently engaged to develop the Latino marketing initiatives for the Covid-19 Vaccine roll-out in California.
Her deep background in entertainment marketing brings the agency a keen expertise in bringing unconventional, big ideas to life. She has developed large scale multi-channel campaigns for entertainment companies including Walt Disney Studios, Universal Pictures, Paramount Pictures, ABC Television Networks, Nickelodeon, Disney Channel, Fox Deportes and more. Elizabeth has also worked in an array of other category verticals ranging from Retail, Grocery, Consumer Packaged Goods, Alc-Bev and Technology. She has been recognized for her excellence through multiple awards, and regularly contributes as a thought leader and speaker at Think LA and Digital Hollywood events. Having lived in Spain, Brazil, and Mexico, she is fluent in English, Spanish, and Portuguese. Elizabeth is a graduate of UC Berkeley.
COO & CCO
As Co-Founder of BARÚ, Michael currently serves as COO and Head Of Creative. Prior to joining BARÚ full time, Michael served as VP of Creative Services at PlayNetwork in LA. After being accepted by The Director's Guild of America (DGA) in 2003, Michael spent three years as a Sr. Segment Director on the Dr. Phil Show. From there, he traveled internationally as a Field Producer and Director on various TV programs for Discovery, History Channel, and other cable networks. Michael was awarded an Emmy in 2001 for his network branding campaign with International Channel, and was soon recruited by Discovery Networks as Supervising Producer of On-Air Promotions. Michael is a graduate of Colorado State University, with a Bachelor of Arts Degree in Mass Communications.
EVP, client services + operations
Purposely navigating his career through the marketing, PR and experiential functions; Oscar brings 25+ years of solid strategic and analytical skills to his role at BARÚ. His current leadership responsibilities span across categories such as education, consumer services, consumer packaged goods, beverages, technology and pharmaceutical. Oscar has earned an excellent reputation in client relations, conceptualizing, managing and executing successful global marketing plans that have helped Fortune 500 companies maintain a competitive leadership position in the multicultural arena. A native of Mexico (bilingual & bicultural) and raised in Orange County CA, Oscar has extensive cultural knowledge of the Hispanic market and can relate to all ranges of Multicultural consumers and LGBTQ+ segments.
integrated strategy director
Raymond joined the BARÚ team in 2017, he’s an accomplished marketing professional with over 18 years of industry experience. He brings expert analysis of local market data and understanding of complex media planning tools. Raymond’s knowledge and planning strategy expertise enables BARÚ to deliver the right balance and mix that is needed to build meaningful connections in local communities and deliver maximum audience engagement. He is bi-lingual and also a multicultural marketing specialist. Raymond was born in China, raised in Mexico and holds a Bachelor of Science in Business Management from Cal-Poly Pomona, California. On his spare time, he’s an avid cyclist, foodie and enjoys the arts and architecture.
associate media director
An outcome driven advertising professional with extensive experience in account management, team management, and media planning/buying. In her role as Associate Media Director, Magali provides the traditional media team with direction and insight relevant to the specific account and category, ensuring that client objectives are met across all media channels. With a keen eye on driving results, she works with media partners to develop integrations and sponsorships that extend reach, and connect our clients/brands with the target audience in relevant and meaningful ways. The breadth of her experience crosses all categories and includes Entertainment, Telecommunications, Banking, Healthcare, Retail, Insurance, Restaurant/Food/QSR, and Government. Magali is a UCLA alumna with a Bachelor of Arts Degree in English and a Minor in Business and Administration.
director digital + outdoor
Spencer Griffith is an innovative and strategic marketing leader with over 10 years of integrated brand and media strategy experience focusing on digital marketing, user acquisition and paid social. Leading the Digital and OOH team at BARÚ across an array of verticals including government, entertainment, sports, travel and CPG, Spencer develops national and local initiatives that converge Digital and OOH to drive positive action. Obsessed with bringing new and innovative ideas to the space, he ensures our clients are on the cutting edge of digital tech and measurement. In addition to the clients managed at BARÚ, Spencer has worked with high-profile, recognized brands including Apartments.com, Adidas, Red Bull, KitchenAid, Zillow and Red Lobster.
Carlos is an innovative account director focused on providing the most optimal strategic management solutions to clients. With experience in every area of the marketing ecosystem, he is always finding ways to elevate project and account management to a new level. In addition to having led some of the most renowned brands in multiple verticals, he has launched various business initiatives through his career. He has an MBA from The University of Texas at San Antonio and Bachelor in Business Administration degree from the distinguished Universidad Autónoma Metropolitana in Mexico City. He maintains a very dynamic and active lifestyle — and is always ready for a good hike or a run by the beach.