MAYANS / ATLANTA SEASON 2 / VERSACE
FX Network had another resounding success among multicultural audiences with Mayans M.C.
BARU provided cultural guidance and key insights on brand-promotional creative, along with media strategy support, ensuring effective targeting of the Latinx audience.
As a result, 19% of Mayans premiere audience was Hispanic -- the highest composition of any FX Networks series premier.
We also provided cultural and media consulting on Atlanta seasons 1 and 2, as well as the premiere of Versace.