BARÚ was tasked with developing culturally-attuned, original creative for Spanish-language TV and Radio, OOH, Print, and Digital Advertising. Our work balanced key elements of Covered California’s offer, with the intrinsic and unique nuances of the Latin market. The campaign successfully brought Covered California’s services closer to the Hispanic market. We began working as Covered California’s Hispanic agency of record in March 2020 in partnership with Duncan Channon, a San Francisco-based general market agency. A combined force to be reckoned with.