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Searchlight Films knew that they had something special. Eva Longoria embraced the story. But getting the community to catch on and embrace this inspirational story was a challenge. 


BARÚ served as a cultural, strategic communications consultant to position the feature with relevance, across publicity, media, creative, influencers and promotional partners. Bringing it to the forefront of Hispanic living rooms, Flaming Hot is currently Searchlight Pictures most streamed film of all time -  with unprecedented multi-time consumption.

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