A VIACOM COMPANY
Viacom called on BARÚ’s digital strategy team for the launch of their new video on demand (SVOD) platform.
Our mission … establish PLUTO TV Latino as the destination for free Spanish language content. Our Result? 2.3MM monthly active viewers, 140% above campaign goal. Toot!
From radio to billboards to digital, we worked together to strategize the best approach to get the message out and increase active users at the launch.