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TREASURY WINE ESTATES

It’s true, we like our vino.  Our partnership with Treasury Wine Estates dates back to 2009, starting with the first ever launch of a wine campaign in the U.S. Hispanic market.  Since then, we’ve been crushing it!  And have innovated mass market campaigns across all audience segments for brands like Beringer, Chateaux St Jean, 19 Crimes, Penfolds, Embrazzen, Lindemena’s, Matua and many many more.

BERINGER / 19 CRIMES / PENFOLDS / STERLING / MATUA / GENTLEMAN'S COLLECTION

BERINGER

BARÚ helped to encourage trial by inviting Hispanic consumers to create a new tradition of sharing wine at their traditional family gatherings. Our campaign educated the market on the brand and easy food pairings, making the Beringer brand more accessible and approachable. Our results exceed expectations with 193 new store accounts, 164% increase in display and a 191% volume sales lift.

Beringer Invita El Sabor
Beringer Better Beckons