UNIVERSAL STUDIOS HOLLYWOOD
PARTNER FOR 9 YEARS
As Hispanic Agency of Record for Universal Studios Hollywood, our creative campaigns have contributed to a significant increase in theme park attendance year over year. From the Wizarding World of Harry Potter to the newly revamped Jurassic World Ride, it’s a picture perfect partnership. The magic continues in 2020.
GROW BOLDER /
ATRÉVETE A MÁS
Our creative team at BARÚ collaborated with Universal Parks Resorts along with David&Goliath to concept and produce the Grow Bolder campaign. This innovative TV spot was cast in both English and Spanish and shot on location at USH and various locations around Los Angeles
ES MÁS QUE REAL
Our creative team at BARU collaborated with Universal Parks & Resorts along with David&Goliath to develop this Spanish TV spot and series of radio spots for the ES MAS QUE REAL (It Just Got Real) campaign.
THE WIZARDING WORLD OF HARRY POTTER
Our original campaign in summer 2016 delivered record breaking attendance to Universal Studios Hollywood. And 4 years later, the crowds keep on growing. Here’s our TV spot.
STUDIO TOUR WITH
In 2019 BARÚ created a new and improved Spanish Studio Tour featuring Carmen Villalobos from Telemundo. From concept to production our team handled every aspect ensuring a fun and entertaining tram ride experience through the famous USH backlot.
FAST & FURIOUS
BARÚ developed custom Hispanic creative for Universal Studios Hollywood to launch a one of a kind theme park experience. The new Fast & Furious Supercharged ride reunited stars from the action series through a 360-degree experience that had guests racing through the streets of LA. For the third quarter of 2015, the new ride help to contribute to the overall theme parks segment by 14.1% to $896 million, reflecting higher guest attendance and per capita spending.